Blogging In My 40’s – Fierce, Fearless, Fabulous!

I feel like there has been a change in my blogging or rather, the focus of my blogging over the past month or so. And nothing has given me greater pleasure than having a couple of you notice and comment on this to, so thank you for that. 

It all started with a conversation I had with TechGirl about blogging.

Blogging has really exploded over the past year, everyone and his dog is suddenly a blogger and along with that explosion comes a thousand different blogging how to and know how support groups over various social platforms. I have joined and loved them all and learned so much in the process from my fellow bloggers. I’ve picked up thousands of tips and tricks that have helped me improve my writing and encouraged me to step out into other content creation spheres too. 


The flip side of that coin is that, along with all the tips and tricks I’ve learned, I’ve also felt pressure to conform to all the “how to’s”. How to develop relationships with brands, how to find your niche and stay within it, how to find your brand identity, how to this, how to that. And all it’s done is confuse me and I’ve often felt pressurized to conform to all the supposed rules and regulations. 

And this lead to even more insecurity on my part.

Because suddenly all this talk of staying within your niche and following how things “should” be done left me feeling like I didn’t really know my place in the blogging sphere. My blog has changed identity so much over the years, first an infertility blogger, then an adoption advocate, then a parenting blogger and now? Well now what?

But then I had my a-ha moment.

During that conversation with Sam, I realized I don’t need to conform. I don’t need to do any of the things people assumed I should. I don’t have to be just one thing. And most importantly, I could be all those things and still authentically me. Because that is growth, and growing within that role, and still writing and creating for myself and my own personal needs first and foremost.

Comparison is the thief of joy.

And while trying to squeeze myself, a square peg, into a round hole, I found myself making comparisons to others and it stole my joy and my creativity and left me feeling inadequate and lost. I’ll never be the cute, hipster, 20 something mommy blogger, or the straight talking edgy blogger. Or the tech blogger, or the funny blogger or any other kind of blogging niche because I am not those people and as much as I try to keep up or fit in, I’m just not going to because I’m none of those things.

So what am I?

I’m a 44 year old working mother of two. I am a woman. I am a wine drinking, music loving, trash reading, make up loving, wife, mother, friend and daughter. I am a little bit wild, a little bit outspoken, a little bit soft, a liberal thinking fabulous woman.

And I am still relevant!

Maybe not to the 20 somethings and that’s ok, because let’s be honest, I passed that 20 something fresh faced phase, oh like, 20 years ago! Been there, done that, bought the T-shirt, wore the T-shirt out! 

I got the idea to share this post as a way of inspiring women in their 40’s after a discussion with a fellow blogger who is also in her 40’s and struggling to find her voice right now, for so many of the same reasons as I’d been struggling just a few months ago.

When I sat down to write this post, I did an image search for mature women to use as the feature image on my blog. Do you know what the search results spat out? This:

And pretty much, that’s what society so often and falsely believes a mature woman to be. Somewhat irrelevant, rarely attractive, most often silly. With mom jeans and permed hair, out of style, out of touch. 

Well news flash!

As I told my fellow blogger, we are in our 40’s and fabulous. We are relevant, we have opinions worth sharing, we have experiences to impart and we have voices that deserve to be heard. And do you know what happened when I started embracing my 40 something voice and sharing more of me as a person? Me as a woman, wife and mother, sharing and showing all aspects of myself?

People sat up and took notice.

And guess why? Because 40 is the new 30 and there is an entire market out there that is being sidelined because so much is marketed towards younger women and older women are lumped with marketing about leaking bladders, hormone replacement and “mature” fashion. 


We 40 and 50 and 60 and so on women and mothers are just as fabulous and our younger counterparts. We like pretty things just the same. We love fashion and beauty just the same way any 20 something does, we can rock a smokey eye look and juggle the balancing act of life, we are fierce, fearless, fabulous and sexy. We can still strive to be more and create more and we can inspire other women on their journey. 

And I guess during the course of that conversation, I was able to define my voice, I am anything and everything I want to be. But above all,  I want to show the world just how fabulous being a “mature” woman can be! 

Which gave me another idea…

I’d like to start a new feature on my blog, actually, who am I kidding, this will be my first feature on my blog. I’d love to start a series called Fiercely, Fearlessly, Fabulously Forty!

I’d like to feature the stories of other women who are fearlessly and fiercely living their lives to the fullest, busting the norms and rocking their forties, as a way of breaking stereotypes and empowering each other. 

If you’re keen to participate, please email me

Share on
Previous Post Next Post

You may also like


  • Reply Shan Vijendranath

    Love it! I can learn so much from you as a young mom. I love the direction you going. And pleeeeease add more recipes! 😉 I’m kinda obsessed with that too.

    March 27, 2017 at 8:20 am
    • Reply Sharon

      Thanks Shan! I have been struggling with my cooking inspiration of late. So we’ll see what I can come up with!

      March 28, 2017 at 10:46 am
  • Reply Lauren George

    I am in my late 20s and I find your blog very relevant, I especially love it because its real & not the typical cutsie mommy blog.

    March 27, 2017 at 8:21 am
    • Reply Sharon

      Thank you Lauren. Cutie is really not a word I’d ever use to describe myself! 🙂

      March 28, 2017 at 10:49 am
  • Reply catjuggles

    Oh yes! We are fabulous and fierce and so much more! After all life begins at 40. 40 is that wonderful space where you realize it’s only what you think that really matters in life

    March 27, 2017 at 8:25 am
  • Reply Mandy Lee

    You are literally the most gorgeous, inspiring woman and mother. You look tears younger than I am, and as I head towards 40 myself, I devour the things you share in hopes that I can be even close the the awesome that you are. You keep being you, because everybody else wishes they could be ❤❤❤

    March 27, 2017 at 8:43 am
    • Reply Sharon

      Aaah Babe, you’re too kind! xx

      March 28, 2017 at 10:50 am
  • Reply Pippa Tshabalala

    I completely understand this. I’m known for a very particular kind of writing and subject matter and in the last year I’ve moved into a space where I just don’t give a f*** (censored only for those sensitive people out there, I have absolutely no problem saying the F word). It’s been a real struggle for me to try and figure out if 1. I can be bothered any more and 2. If I can be bothered, do I still want to write about the same things? I noticed Stacey Vee has similarly changed focus and I don’t think there’s a problem with this at all. There definitely is a pressure to post regularly and stick with a certain subject matter once you’ve started and my response right now is just, “F it”. I’ll write when and about whatever I want to. Thumbs up to you 🙂

    March 27, 2017 at 9:52 am
    • Reply Sharon

      Screw the pressure, do what you like and love! The end.

      March 28, 2017 at 10:50 am
  • Reply azestylife

    Love it. You are so spot on with this post: comparison most certainly is the thief of joy & yes, 40 is the new 30. After reading this, I am (just a bit) sad that I am only 35 & not yet ready for your new series.

    Keep up the fab blog. xxx

    March 27, 2017 at 10:30 am
  • Reply Celeste Booysen

    Love everything about this Sharon. It’s about time we stood up for being in the prime of our lives.

    March 27, 2017 at 11:37 am
  • Reply Pandora

    Yes thank you. I’m done rocking my forties and am now making headway into the fifties. I didn’t suddenly feel I had to wear my hair differently or dress differently. I’m the same person. You do mature and your interests change a bit, and you maybe care less about some things that you thought were important. But other than that, I still have buying power, but if you don’t show me what’s out there because you think I’m past it, I’m not going to come looking for it.

    March 27, 2017 at 12:14 pm
    • Reply Sharon

      Exactly the same. I feel the same, and look the same, I just have a few more wrinkles!

      March 28, 2017 at 10:53 am
  • Reply Melissa Javan

    Love this quote: “I don’t have to be just one thing.” Stay you, you’re real. Love this post.

    March 27, 2017 at 12:41 pm
    • Reply Sharon

      Because really, is anyone one dimensional?

      March 28, 2017 at 10:53 am
  • Reply Liezel Malherbe

    Really loved this post! I find myself going through this struggle so often, trying to find my place and voice in the business. Thanks for the honest share, and for reminding us all that being yourself is the most important thing!

    March 27, 2017 at 2:18 pm
    • Reply Sharon

      Being yourself and doing this for yourself first and foremost is most important.

      March 28, 2017 at 10:55 am
  • Reply belindamountain

    This is WONDERFUL Sharon! And how ridiculous are those images of “mature women”?!! I too am feeling more fabulous as I edge closer to 40 and I truly believe that 40 is no longer what it used to be. In fact I’ve never felt fitter or more confident as I do now…hopefully I can feature in your series in a few years time. xx

    March 27, 2017 at 3:49 pm
    • Reply Sharon

      Right? Those images are crazy and sadly so often what the younger generation thinks a mature woman is.

      March 28, 2017 at 11:16 am
  • Reply ilonique

    Wow Sharon, you have summed up my struggle in your blog post, thank you so much. I have been debating if I should continue with my blog.

    I am proud to be 45 fabulous and beautiful, I have come to love my imperfections and embrace them.

    I agree, our opinions are worth sharing as we have a wealth of knowledge being in our 40’s, even if I only touch 1 live it’s worth all the time and effort.

    All the best for your series cannot wait to read it!

    March 27, 2017 at 8:47 pm
    • Reply Sharon

      Thanks Ilonique, I have emailed you!

      March 28, 2017 at 11:16 am
  • Reply High Heels And Fairy Tales

    I love your blog, and I think this new feature is going to amazing! ❤ Looking forward to many inspiring posts, as I prepare myself for forty in five years.

    March 28, 2017 at 12:18 pm
  • Reply Natalie Jorgensen

    authentically you – I just love that! Never ever change! You are amazing!

    March 29, 2017 at 1:57 pm
  • I LOVE comments, leave yours here:

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    %d bloggers like this: