One of the most powerful experiences I’ve had in my life was leading a team for Mother’s Day Embrace to Charlotte Maxeke hospital.  Last years Mother’s Day Embrace was a HUGE success. Not just for my team but for the entire movement. Together, we visited 27 hospitals and Midwife and Obstetric Units in 6 cities around the country. We led teams of over 400 caring women to celebrate 1530 mothers and their brand new babies. 

Our team for Charlotte Maxeke was incredible. In the one hour we were there, we celebrated over 70 mothers on mothers day. 

Be one of the moms who goes to their closest hospital and just sit with a new mom who may need sisterhood, encouragement and support. Invite as many of the special moms and grannies in your life to like the Facebook page and join in and attend the nearest hospital. There will be a “kit” available that those not in areas with organised hospitals will be able to take to their closest maternity facility to organise a group to go there. Think of the nurses. We are hoping to be able to provide a little spoil for the nurses who are there on Mother’s Day. They are likely exhausted and they are not being spoiled on their Mother’s Day by their kids because they are working to look after others.

But most of all, for all the unsung heroes this Mothers Day, who may be afraid or lonely, or just needing a little love and support, be there, acknowledge and honour them. 

And now it’s time to do it again…..

Mother’s Day Connect is more than a project. It is a declaration. We, the women of South Africa, believe that the right of childbirth should be celebrated and supported. We believe that no mother should feel lonely or scared or isolated and that we, as fellow women, have a role to play in rebuilding the vital connections every mother needs to flourish in her motherhood journey.


Here’s how you can help and/or get involved:

Join the Facebook page.

Sign up on the website

If you’re in Jozi, consider joining my team for Charlotte Maxeke. To service such a large hospital, I need a minimum of 20 mothers. (friends, I’m looking at you). 

Care packs….

We need to put together care packs, at least 100 for the new mom’s and then another 30 for the nurses, most of whom are also moms and working on mothers day. 

These are the things were looking for:

  • Maternity pads
  • Breast pads
  • Hand cream
  • Body lotions
  • Hand sanitizers
  • Flowers
  • Cupcakes
  • Gift bags (large)
  • Chocolates
  • Treats
  • Baby Products

I’ll also need help collecting goodies and packing the gift bags, so if you’d be keen to help, please get in touch. While the day is not about the gifts, but about sisterhood, it is always so wonderful to offer a spoil for these new moms and nurses on mothers day.

If you can help, please drop me an email.

Keep an eye on the Mother’s Day Embrace website which will launch for sign-ups to the various hospitals this week. I can guarantee that this is a day you will never forget, every one of us on my team last year were touched and inspired by the movement. 

Hope to see you there!

Join me at 8pm on Thursday, 19th April, when I’ll be talking about why this is such an important movement to me personally and why I believe all Mama’s should be involved!